American Heritage Credit Union Achieved $1 Billion Growth In Just 18 Months With Datava
American Heritage Credit Union achieved impressive growth by harnessing the power of data activation through partnership with Datava. The resulting growth surpassed $1 billion dollars in just 18 months, and demonstrates the transformative potential of data-driven decision-making
25%
Increase in
Household
Cross-Sell
200%
Increase in
New Indirect
Approved Loans
29%
Increase in
Loans and Deposits
from SEGs
Founded in 1948, American Heritage Credit Union is now one of the top 75 largest credit unions in the United States and named Pennsylvania’s 2023 Best-in-State Credit Union by Forbes. They live by the values of community and are always looking for ways to make a positive, lasting impact. They have branches located across Philadelphia, Bucks, Montgomery, Delaware and Camden Counties.
Background
In the fiercely competitive landscape of the financial industry, American Heritage Credit Union faced a formidable challenge – how to achieve substantial growth in a short period while maintaining a stellar member experience. Leveraging the power of data analytics and a strategic partnership with Datava, American Heritage Credit Union achieved remarkable results by adding a staggering $1 billion to their assets in just 18 months.
The Solution
In 2021, American Heritage partnered with Datava to provide a complete and holistic solution to their most pressing needs. Datava’s platform helped American Heritage to centralize, curate, aggregate and organize its data, and to create actionable insights that could be used to improve member service, product development, referral and marketing campaigns. In just 18 months of working with Datava, American Heritage grew its assets by $1 billion. Through this partnership, American Heritage was able to gain a deeper understanding of its members and to use this information to improve its business.
Benefits
• Improved member service: Datava’s platform helped American Heritage to identify and understand the needs of its members more effectively. This allowed the credit union to develop targeted products and services that were more relevant to its members’ needs.
• More effective marketing campaigns: Datava’s platform helped American Heritage to segment its members and provided the data needed to create better targeted marketing campaigns that were more effective at generating results.
• Developing new products: Datava’s insights helped American Heritage to identify new market opportunities and to develop new products and services that would appeal to its members.
If you are a credit union looking to improve your data analytics capabilities and gain a deeper understanding of your members, Datava can help. Datava’s platform is easy to use and provides actionable insights that can be used to improve member service, product development, and marketing campaigns.
Breana Wolfert
AVP Branch Operations Management
Discover why American Heritage Credit union chose Datava and the impact the platform has had on every facet of their organization.
Kevin Tressel
Chief Information Officer
Learn what makes Datava a great vendor partner and how they went above and beyond to create the perfect solutions for American Heritage Credit Union.
We can help your Credit Union achieve its goals
See for yourself how Datava’s Platform can help your staff be more connected, your growth more exponential, and your credit union more member-centric.